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One of the most, if not the most, important ways businesses gain customer trust and confidence is through customer service. It's the most immediate forum for interaction between both parties and, in turn, the biggest show-and-prove moment for a business to demonstrate value and legitimacy Reset A citation tells Google that your business exists and Denmark Phone Number List legitimate, and that what you say is accurate because it can be corroborated from multiple sources. Therefore, providing consistent names, addresses, and phone numbers across websites is critical to Denmark Phone Number List a trust signal to Google. Here's what a typical Google Local package looks like on a search results page